dryskinadvice.com is a participant in the Amazon Services LLC Associates Program & StyleKorean, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com & StyleKorean. Now, she became far whiter. (I’ve attached a link to google image). The popularity of the injection, the high usage of skin whitening products, and the efforts taken by the general population to prevent natural tanning leaves one question – why are South Koreans still so bent on keeping their skin white? During the Sui and Tang dynasties, women applied red lipstick and white powder to their faces to have … Artefact Magazine is produced, managed and edited during term time by BA Journalism students at the London College of Communication, part of the University of the Arts London. While most of the Western world have embraced the idea of bronzing their skin – a majority of South Koreans are utterly convinced that having fair, pale skin is the only way to look beautiful. They're designed to result in skin that is radiant and luminescent; skin with a bright glow, not a lighter color. The mean temperature is about 22.5 to 25 degrees Celsius in the summer in South Korea. Clear skin is often genetic (and not all Asians have flawless skin). Gonju spoke about his skincare routine. What's your personal color? Because you are your own makeup artist, the products are mere players in your hands, fluid in purpose and method. For instance, Innisfree introduced to the world their customized foundation. These ingredients are effective to even up skin discoloration and brighten the skin.eval(ez_write_tag([[336,280],'dryskinadvice_com-box-4','ezslot_14',107,'0','0'])); Furthermore, some might even undergo procedures like skin lightening injection. Sunscreen is considered as the last step of Koreans daytime skincare routine. When she first came out, she wasn’t very fair skinned. But no matter. Yoon has skin like a baby's and a wealth of skincare knowledge, so naturally, we were curious about her reasoning. This wikiHow will show you how you can get beautiful, porcelain skin. Other than that, they will also adjust the brightness of their pictures. Blueberry—Skin Care Benefits And Products, Whitening and brightening skincare products. It may sound weird, but snail mucin is big in the Korean skincare industry. The South Korean media industry also appears to reinforce the view, intentionally or not, that pale skin is desirable. He has a very specific skin care-related reason for that. Baby Oil vs Lotion for Dry Skin: Which One is Better? “I’ve never actually used a whitening product before, but my mom, my sister, and my girlfriend all use them,” he told us. Download application like Makeup Plus and Paris on your smartphone, I guarantee the effect of the photo filters will wow you. It leads to our conclusion that being fair and pale is the standard of Korean beauty, at least for now. Due to most Korean women’s desire to have a lighter skin tone, you often find many Korean brands offered a very limited foundation shade for selection. And it makes perfect sense. In the past, most of the brands come out with just two shades which are shade 21, and shade 23. Especially after Fenty Beauty launched 40 shades of foundation back in September 2017. eval(ez_write_tag([[728,90],'dryskinadvice_com-banner-1','ezslot_2',110,'0','0'])); Photo filters are very popular in Korea. “It just seems purer.”, Student Ohui Hyun told us: “I don’t necessarily think that white skin is portrayed as better, but in television and advertisements, all the actresses are, for sure, white. Traditionally farmers and laborers had tan skin, so the upper-classes donned white facial makeup to display their status. Korean women apply an adequate amount of sunscreen after their moisturizer. “The standard of beauty in middle Asia is ‘white skin’. They get a quick fix with a lighter shade of foundation. It’s obvious that singer Seolhyun has a darker skin tone, nevertheless, her face is pale. Any claims or views expressed on this site do not represent the views of the UAL, its staff or management. Being fair and pale is still the ideal in Korea, but no matter what we believe everyone is beautiful in their own way. But with 2020 just around the corner, it seems there is another Korean skin-care movement to get on board with. Those with darkened skin had spent hours working outside under the sun, completing physical labour to earn their way. Those with tanned skin means that you do not have the luxury to relax indoor because have to work outside to earn a living. Of course, Korean is no exception. This gives you an insight that sunscreen plays a crucial role in their skin routine. Despite the lack of rain, groups of young women carry colourful umbrellas, shading themselves from the sun. Try to search for whitening advertisements on Youtube, you’ll be shocked how many whitening products are out there. “What works one may not work for others, so when building a skincare routine, it’s important to introduce new products slowly to your skin,” says Garshick. Can You Exfoliate Your Skin When Your Skin Barrier is Damaged ? It’s not unheard of for some celebrities to have undertaken skin bleaching procedures, either. have long been told that they look noble. The craze for pale skin in South Korea specifically has become somewhat of an obsession, with a large percentage of the population even turning to skin whitening products and procedures in order to achieve their ideal porcelain skin colour. I must admit, being Korean, and working in the beauty industry, the pressure is multiplied to have impeccable skin. It also shows that this is not a misconception, women in Korea are certain that having pale skin is more beautiful. Shade 21 for fair skin, and shade 23 for darker skin tone. At 25, Jin is the oldest member of BTS, but he doesn't act like it. Light skin is most commonly found amongst the native populations of Europe and Northeast Asia as measured through skin reflectance. When the nineteenth century rolled around, and with it the industrial revolution, the western world did a three-sixty: The lower class began to work inside factories, and as result of the lack of sunshine, developed pale complexions. They carry a small UV umbrella in the bag to filter out direct UV. Is Russia a dangerous place to tell the truth. In the East, however, fair skin was – and remains still, a sign of wealth and beauty. However, heightened skin-awareness can improve bad habits such as sleeping in makeup, or skipping daily sunscreen. Korean women might add whitening serum or whitening masks to their skin routine to clarify the skin. “I think being whiter would make me look so much better.”. Korean women are smart enough to repair sun damage at night and defense with sunblock during the day. Whereas Koreans admired their white skin, small faces, and upturned noses, I remained a vaguely Korean-looking girl who didn't quite stack up. Why Retinol Isn't a Korean Beauty Staple . It’s quite silly. It's not decided by your race. Why do you think Filipino women want to have whiter skin? Whitening products help to tone up the skin tone and fade dark spots. Korean is obsessed with sheet masks, especially for sheet mask can brighten up their skin instantly. Koyro dynasty (918-1392), children washed their faces with peach. And, Korean women will go out of their way to achieve that. If Koreans have had a 12-step skin care program for 2,700 years, I’m not sure why they decided to sit on it until the 1990s. Apart from photo filters, they also apply filters on dramas and music charts. Shifting Culture: Creatives adapting to the new normal. eval(ez_write_tag([[468,60],'dryskinadvice_com-box-3','ezslot_1',104,'0','0'])); Do you ever wonder why most Koreans have pale skin? They use sunscreen every single day. Being compared to snow is considered a compliment. Depsite being only 23 years old (born in the year 1994), she has shown the world she is very talented in singing, dancing and acting. I bet 90% of Korean women own or used to own a whitening product in their life. Most of my family are light skinned, and I was one of the few who, I guess, didn’t get the lighter skin genes. However, you can still spot many women are wearing long sleeves with an iced drink on their hands. “I think it’s a cultural thing,” Dr. Lim explains. Of course, JiHyo is still a very gorgeous attractive star, but it’s undeniable that her skin tone is different in the scenes. Glutathione is a substance used to impede the process of pigmentation, in effect, lightening the skin. The K-Pop industry, perhaps the largest and most influential, is saturated with fair skinned beauties, who in many cases are banned from tanning by their entertainment companies. Many Korean YouTubers also layer the foundation with SPF on top of their sunscreen.eval(ez_write_tag([[336,280],'dryskinadvice_com-medrectangle-4','ezslot_12',106,'0','0'])); Secondly, if you ever traveled to Korea, you know Korean love wearing long sleeves even in the summer. We were ruled by Spain for almost 400 years and Americans introduced Hollywood to us. It is still debatable whether the injection is safe, regardless, many still willing to risk their health to get the porcelain skin. JK Plastic Surgery Center / Via jkplastic.com Korea Gallup Poll 2015. While tanned skin is slowly, slowly becoming more accepted as beautiful – with high-status celebrities like EXO’s Kai and SISTAR’s Hyolyn encouraging a more open-minded and sexy approach to darker skin, for now – fair skin was, and remains, the ideal of beauty in South Korea. There’s one celebrity here called IU. I tried to fit in. Welcome to GRAZYTV! Koreans are well known for their glowing skin. “Most women prefer white skin; Korean women especially love that kind of stuff,” 24-year-old Song Kipeum agreed. IT: Maybe it is a cultural thing. Both historically and universally, having tan skin was once a telling factor in being of a lower class. “While I use sunblock, I don’t take any drastic measures to keep my skin from darkening. Umbrella is our best defense against stormy weather, most of us anyway. After that happened, hospitals even started naming whitening procedures after her.”, Well known across the nation for her radiant beauty, he continued by explaining the influence that she’d actually had by her actions: “They hit the jackpot. In the past, most of the brands come out with just two shades which are shade 21, and shade 23. At first, I pushed back. Why do you need to know your personal color? Basically, all I wanted to do when I was younger was get old enough to get eyelid surgery, marry a white … Glass skin is meant to evoke the idea of a crystal clear piece of glass, meaning it’s all about skin that looks completely clear. Well, happy skin happy life. Image. The most popular surgeries are skin whitening, nose jobs, and double-eyelid surgery, which many critics have taken to mean that Koreans are trying to look more Caucasian or white. It is common to apply a lighter shade foundation in Korea. Dr. Lim agreed; “Celebrities definitely have an influence. After all, everyone deserves to get a perfect matching foundation and be beautiful right? If you have a fussy face, smooth, blemish-free skin may seem impossible, but it may be an easy fix. Due to most Korean women’s desire to have a lighter skin tone, you often find many Korean brands offered a very limited foundation shade for selection. If you are a kbeauty fans, you probably notice that most primer, foundations or bb cushion are formulated with SPF to protect your skin from the sun. I think it just looks a bit tidier and more intelligent.”. Whitening products remain popular throughout the year, especially in the summer. Many patients ask us to make them look like one of the celebrities. Is Bill Gates the most vilified man in the world? The elderly are sporting extravagant visors on their heads, ensuring not an inch of sunlight reaches their faces. Lighter skin and big eyes are coveted because that’s gone through generations of being the default — even if we don’t know the roots of why we want to look like that. Members of K-pop groups, like Monsta X, Red Velvet, SF9, ATEEZ, Momoland, and Astro, reveal their creative ways for achieving clear, poreless complexion of your glass skin dreams. “Koreans think Western people, white English speakers are the ‘right’ kind of foreigner,” says Park Kyung-tae, a professor of sociology at Sungkonghoe University. br> superhuman was born white. Quick example. Suyeon, an 18-year-old student agrees: “Some people feel pressured because of the media, but it’s not only because of idols, and models, and so on,” she said. Every possible measure is being taken to avoid the sun, to avoid the risk of tanning. In Korea, it's you who must work to get the look, not the product. Nowadays, Korean beauty is getting recognized internationally, many brands are more aware of the foundation shade they offered. Although it seems silly, Koreans believe pale skin is more desirable and better.eval(ez_write_tag([[728,90],'dryskinadvice_com-medrectangle-3','ezslot_8',105,'0','0'])); As we all know, UV rays damage our skin cells. In the context of most Korean beauty products, this term has nothing to do with the actual color of the skin but speaks more to the texture and overall health of the skin. You’ll notice the differences. "I don't like to use retinol because I have very sensitive skin, and there is always an adjustment period to retinol," Yoon explains. In Korea, people who have white skin. The recent K-beauty trend “Glass skin,” or having poreless snow-white skin just like glass, has been a beauty ideal in Asia for ages, ... snow-white look that Koreans idolize. br> Korean drama tends to have a brighter and softer focus. Lighting might be one of the factors too. Members of these groups often publicly tease their darker-skinned members. Some Koreans think white people are better than us and darker people are not. I remember hating my skin color and wishing I were white, Korean or Japanese. Give a thumbs up & subscribe if you liked it! + Contact us by e-mail. © Artefact Magazine 2014-20, © Artefact Magazine / LCC / UAL 2014-20 - All rights reserved - Theme Created by Bluthemes, Conscious clothing: The effects of fast fashion. Brightening and whitening skincare products have increased popularity over the decades. Review: Melvita Original Argan Oil vs Josie Maran 100% Pure Argan Oil, Asian Skin Whitening Recipe : 8 Ways to Get Lighter Skin Tone. Any information published on this website is not intended as a substitute for medical advice, and you should not take any action before consulting with a healthcare professional. Well, contrary to Western culture that believes the beauty of tanning their skin, most Asians believed fair and pale skin is more attractive and a sign of wealth. Another factor that caused the scenario is the limited selection of shades in the foundation. Popular photo applications include filters that lighten the skin. “A lot of middle-dark skin Asian patients want to have a brighter skin tone,” Lim added. Girls can often be seen wearing foundation shades lighter than they are. But, like all skincare, regimens, and products should be tailored to each person. In the upper class of the. The common ingredients for skin whitening including niacinamide, glutathione, and alpha arbutin. Suzy definitely having a flawless face but we can’t help but notice the differences in her skin tone. Featured Image by Judgefloro via Wikimedia Commons. Known as the plastic surgery capital of the world – skin lightening has become one of Korea’s most common procedures. Even though there are only 9 shades to pick, it definitely shows that the international market is gradually changing Korean beauty brands. Determining what skin type you have is essential to knowing what products to use. And when it comes to the best Korean skincare products on the market, we’ve rounded them up right here. It wasn’t until I went to college, at the University of Portland in Oregon, when I learned to love my skin and my identity. “Unlike Korea, Singapore will always have summer weather, so I must put on whitening cosmetics and sunscreen all day. Your search for perfect, porcelain skin is over! Shade 21 for fair skin, and shade 23 for darker skin tone. If you compare tv shows like running man vsKoreann drama. I think being whiter would make me look so much better.”. Everyone loves clear and healthy-looking skin, and the glass skin trend does just that. You are able to find your perfect match by choosing moisture level, coverage level, and shades. The association between fair skin and wealth remains today. The injection possesses as a strong antioxidant that reduces melanin production. Let's find out the real skin color! Light skin is a human skin color, which has little eumelanin pigmentation and which has been adapted to environments of low UV radiation. If you watch to K-pop video or Korean drama, you probably find that most celebrities are fair skinned regardless the gender. So, what happens if Korean women unable to get that pale skin tone they desire from skin care and blocking out the sun? “For most Koreans, our criteria of beauty is simply ‘being white’. Can You Use Niacinamide and Peptides Together ? It’s 30 degrees outside in sunny Seoul, humidity is at a sweltering 80 per cent – and there are scores of people still walking around in long-sleeved shirts. The craze for pale skin in South Korea specifically has become somewhat of an obsession, with a large percentage of the population even turning to skin whitening products and procedures in order to achieve their ideal porcelain skin colour. They’ll bring a photo of their favourite celebrity to make their face look exactly like them.”, Kim Gonju, a 26-year-old post-graduate student, shared the same view: “Because most celebrities in Korea have white skin, especially idols and actresses, the public envy them. In fact, about one-third of South Korean women between the ages of 19 and 29 said they have undergone cosmetic surgery before. Those with money started to travel abroad, returning home with darker, glowing complexions and a new-found admiration for golden skin tones. If we had to name one Korean beauty trend that has taken over the skin care world, glass skin easily takes that top spot. Kpop idols are big fans of pink filters which make them look cute and youthful. I don’t know how, probably a dermatological treatment. Please watch for entertainment purpose only! If you don't quite have the time (or money) for this kind of multi-step process, you're in luck. The funny thing is, my mom bought a pack of whitening face masks yesterday and I’m actually going to use them too.”. Dr Chris Lim of the ME Cosmetic Clinic in Seoul told Artefact: “Our most popular procedure is the glutathione injection; which people often call the ‘Beyoncé injection’.”. In Asian countries, it is common to see people walking around with an umbrella on a sunny day. In the East, however, fair skin was – and remains still, a sign of wealth and beauty. Walmart and Sephora now have K-beauty (Korean beauty) brands on their shelves and beauty bloggers are spouting the virtues of the 10-step K-beauty routine for glowing skin. However, truthfully, I want to be whiter too. Let’s take another example, Nation’s first love Suzy Bae. Look at Running Man lead member Song Ji Hyo in the drama vs reality show Running man. + See our Accessibility Statement. Koreans have been obsessed with skin care to the point it’s created a beauty cult following that’s taking off in the U.S. They are willing to spend time and money when it comes to skincare, whether it is check-in with the dermatologist or splurge on skincare products. Pale skin was largely no longer favourable, nor in most cases particularly desirable. The multibillion-dollar skin-whitening market in China, Malaysia, the Philippines and South Korea is rooted in unrealistic beauty ideals. Is cheap surgery creating a national health crisis? What Do Skin Whitening Products Do? If long sleeves and sunscreen are not enough, the umbrella is here to save the day. Actors and actresses shown on TV all have white skin tones, and this really contributes to our standard of beauty.”. Korean skin care has made its way into the lives of many Americans, and no one knows this better than Soko Glam founder Charlotte Cho. Every girl wanted to look like her.”. 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